An award-winning fresh flower company rooted in the heart of Arizona. Founded in 2022 by Maddy Hernandez, Florecita is a proud Latina and woman-owned business built on the values of family, community, and meaningful connection.

What truly sets Florecita apart is the intention behind every stem. Maddy brings a deeply personal approach to her work—blending artistry with emotion, culture, and storytelling. With a background in healing-centered spaces and a natural eye for design, she has created a brand that goes beyond florals. Each arrangement is thoughtfully curated to evoke feeling, honor moments, and create experiences that linger long after the flowers are gone.

At Florecita, we don’t just design—we listen, we feel, and we translate your vision into something tangible and unforgettable. Our work is rooted in connection, whether it’s an intimate gathering, a large-scale event, or a quiet gesture that says what words cannot.

Serving all of Arizona, we specialize in luxury floral design with an emphasis on detail, quality, and elevated aesthetics. From weddings and private events to brand activations and workshops, every project is approached with care, creativity, and a commitment to excellence.

Florecita is more than a floral company—it’s a reflection of love, culture, and the beauty of intentional living. We can’t wait to connect with you and bring your vision to life through flowers.