Service

Workshops & Community Events

Creative floral experiences designed to bring people together through beauty, connection, and hands-on artistry.

Brand Story

At Florecita Flower Co.

Flowers are more than something you admire — they’re something you experience.

Led by certified Master Florist Maddy Hernandez, these Phoenix-based floral workshops and community events offer an intentional blend of education and elevated artistry. Whether designed for private groups, corporate teams, or seasonal gatherings, each experience focuses on fostering creativity and connection in a warm, inspiring environment.

From the heart of the Valley, Maddy transforms floral design into a deeply personal and approachable craft, creating meaningful moments of joy for every participant.

What’s Included

What This Service Includes

Guided Floral Instruction

Seasonal Workshop Themes

Private Group Workshops

Community Pop-Up Events

Refined brand identity

Our workshops are designed to feel intentional, immersive, and genuinely enjoyable — whether you’re arranging flowers for the very first time or simply looking for a meaningful creative experience.

We focus on creating an atmosphere that feels relaxed yet elevated, educational yet deeply personal. Every guest is encouraged to explore their creativity while learning foundational floral techniques, color pairing, arrangement balance, and floral styling principles.

At Florecita, community matters just as much as design. These experiences are created to inspire connection, conversation, and moments of beauty shared together.

What Makes Us Different

Perfect for Private Events & Creative Gatherings

Our workshops and floral experiences are perfect for individuals, brands, and groups looking for something thoughtful, interactive, and beautifully memorable.

From bridal showers to birthdays, we turn gatherings into unforgettable creative floral experiences.
We also host workshops for corporate teams, brand events, pop-ups, and wellness gatherings that inspire connection.

Our Process

Inquiry

Share your event details, preferred workshop style, group size, and vision.

Experience Planning

We’ll curate the floral concept, structure, materials, and overall experience details.

Custom Proposal

Receive a personalized proposal outlining workshop design, logistics, and investment information.

Floral Preparation

Our team sources blooms, prepares materials, and styles the workshop experience.

Recent Work

Frequently Asked Questions

Whether you’re planning a wedding, event, or special moment, we’d love to create something meaningful with you.

Do I need floral experience to attend a workshop?
Not at all. Our workshops are designed for all skill levels and are guided in a supportive, approachable way.
Yes. All blooms, tools, vessels, and floral materials are included unless otherwise noted.
Absolutely. We offer customized private workshops for events, celebrations, and corporate gatherings.
Group sizes vary depending on the event and venue. Private workshops can often be customized for your group size.
Yes. We host workshops throughout Arizona depending on location, availability, and event scope.

Craft beauty together

From intimate floral workshops to community-centered creative events, we design experiences that feel thoughtful, inspiring, and genuinely memorable.